Backyard Bbq - Spss Exercise

Backyard BBQ Marketing look Group Project 1.0 Table of heart: 2.0 Overview 3.0 Research Methodology 4.0 Question 1 4.1 Most essential Factors 4.2 guest characteristics and profile 4.3 Competitive Analysis 4.4 Customer bearing 5.0 Question 2 6.0 Question 3 2.0 Overview: Backyard BBQ (BYBBQ) is a straightaway sustenance eating house chain that has a constitution for selling high tincture close food and specialises in Aussie-styled burgers, fish and BBQ chicken with salads and chips as a side dish. BYBBQ is feel to expand their operations in Australia. One of the key drivers undersurface the heed decision to make out look into into the surmise of expansion is the latest information provided by the Australian office staff of Statistics (ABS) on average household phthisis on flying foods. Additionally, the internal secondary research entropy collected by Backyard BYBBQ senior management has identified cardinal k ey themes for stemma expansion: convenience and quality of food. BYBBQ management are come to with the potential trend towards health food and the unhealthy imperfection surrounding the high saturated plenteous content of tumultuous food. Even against the backdrop of a sensed negative science of fast food, the Australian fast-food market is worth $8.

8 billion. In addition, the ABS information reveals the average household expenditure on fast foods and meals out is considerably high compared to other food respire in categories. 3.0 Research Methodology: Our research agency, Endmarket P/L has been ap proached to pioneer market research. The ag! reed research methodology is a soft research, randomly selecting respondents (300 people) to answer a face-to-face survey, company data in relation to consumer fast food attitudes. The research took mark at shopping malls and fast food outlets in the Sydney CBD everywhere a seven-day period. With the data collected, Endmarket P/L presents this describe to BYBBQ senior management to provide insight and...If you want to thread a full essay, order it on our website: OrderCustomPaper.com

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