Discussion on Iridium :: essays research papers

matched Attri plainlye Program V iridium bustling Satellite trunk ProjectThe ability to capture values along the Technology word sense Lifecycle determines not just how successful a firm will be, but whether it will create competitive advantage done technology. Businesses with large rooted(p) costs, capital-intensive business plans, and specialized asset bases will face the challenge to prevail its strategic continuity because it is generally prohibitively expensive to change centering to response to any conceivable structural change. Iridium, a satellite runny system which cost $5 billion to build, began to provide commercial band service on November 1 1998. This paper aims to use the Iridium Project, which I have participated at Motorola before, to illustrate the incremental benefits and the pitfalls from creating competitive advantage through technology and activity system.Discussion of incremental benefits & industry analysis by using five force model Competitor V Mobil e Satellite System (MSS) companiesThe largest competitor from MSS companies is Globalstar. Globalstars communication system is back up by low cost satellites which enhance the possibility for Globalstar to implement a comparatively lower pricing strategy than Iridium. Although Globalstar has simpler and cheaper satellites than Iridium owns, it requires ground permutation systems for effective connections. In return, the coverage of Globalstar system was restricted to land locations. This take a leak of benchmarking activities within Iridium helps to formulate the strategic position and get to shaft a better reinforcement of strategic fit. Substitutes V Ground-Based Wireless serveIn 1990s, ground-based wireless phone service grew rapidly around the world. A key factor in the growth of wireless phones was the adoption of a single standard, known as GSM, in Europe and parts of Asia. on that point were 480 million cellular subscribers worldwide by January 2000 and it reached more than billions before 2005. The preservation of scale that introduced will provide the extent of competitive pressure in the business environment. It helps to stimulate Iridium to consider price-performance tradeoff that offered by the substitutes and the choose of product differentiation alternatives in advance.Customers/Buyers V Global business travelersmajor(ip) customer consists of the businessman who is willing to travel around the world as well as staying in touch with the office and home. In cypher of the industries that operate in remote areas, the competitive positioning option of Iridium tends to be access-based to reach differently accessible customer with the similar demand in terms of communication. Iridium designed a set of activities to groom tradeoffs in competing, for instance, reduce marketing campaign in urban areas and trademark name development for large corporations.