Research Report Example

1. 0 Introduction 1. 1. Background of Res earch Nowadays, we pile consider puddle verbally form of communicate is the rough instalive as write discourse testament non switch over and the meat to be delivered ordain continuously be consistent with no reduction or sum development in the message when comp ard to the messages conveyed with speech from one mortal to a nonher. It is no wonder well-nigh measurable data is stored in written form. accord to Knowles in the book of Patterns of Spoken English An Introduction to English Phonetics, written verbiage has the advantage that it is permanent so that it brush aside be displacevas conveniently and at leisure, b arly utter linguistic communication is to a greater extent elusive. In other articles, written style touch sensations like an imperfect version of spoken spoken communication. Since written communication is the most widely utilize to convey signifi natest messages, does the spell out erroneousn esss in written communication for pay off affect the message to be delivered? Nowadays, abbreviated messages but important be often delivered in written form.For engagement, if a comp all needs to introduce their new products to the market, the company would deal to make use of constrict board and written communication. The question now, if the sign board has spell out breaks, does it prolong an jolt on the message to be delivered and thus affect the sale of their products? There atomic number 18 many another(prenominal) calculates that realise English spell out errors in the sign boards. One of the factor is the return expectoration. In Malaysia, batch come from a various races and ethnicities. Therefore, we are alike strike assorted native languages. The Malays with their Malay language, Chinese with their mandarin and many more(prenominal).Since English is a second or third language in our lives, we often to misspell the word in English. In addition, a pe rson who produces these signs are not concerned nigh spell in their advertize. sometimes the person responsible for making the sign board that use English language in like manner does not have a good look out over of English. From the hassle that we count, how one can hold on this problem? Among the solutions that can be taken is to use software or a spell assure ahead making billboards that use English. In addition, these signs should be going through the process of direction or proof demand the linguistic process.For somebody that want to make their own sign board for the purpose of their small business, they can carefully and slowly read their writing out loud. Often your ear leave hear what your eye did not see. Read your writing, sentence by sentence, from the last sentence to the lufftime sentence. This technique interrupts the logical flow of the prose and neutralizes any scene of correctness arising from your knowledge of what you meant to record. Also, one can use their dictionary to memorise any actors line of which they are unsure, and to check for the spell out. This is a brief over sensible horizon of the look that we want to conduct.Every point volitioning be discussed set ahead in more compass points and with an analysis. 1. 2. Statement of Problem The purpose of this research is to call for the importance of recite in advert. First of all, why spell out is so important when we want to convey a message in the form of written communication? spell is important because it aids in reading. It helps cement the connection that is shared out between sounds and letters. Delivering very important info, for example education about the security at construction sites, but in that location is recite errors in the signs. That would be a dangerous subject for anyone who cannot gather the message.In addition, if on that point are spelling errors in signs that seeks to promote a business, it will affect their business. Bad spelling gives others a bad impression about you or about your business. No matter what you say, if the spelling is low-down, the commentator will notice this before anything else. Punctuation errors often go unnoticed, but everyone notices spelling errors. Then, if the tourist that use English as their mother expectoration read the sign board that have a spelling error, it will give a bad impression to our country. Then what will cash in ones chips if the spelling errors are found in the sign board that is from a prestigious university.For example a parking sign board in a Cambridge University. The sign boards misspell the words college to collage. This is a not a serious spelling errors, but it affect the reputation of the academician institution itself. 1. 3. Objectives of study i. To investigate the factors of spelling errors in publicize. ii. To discover the impact of spelling errors in advert. iii. To watch over the most effective solution to empty spelling errors. Research Questions i. Do spelling errors in advertising prevent the message from being conveyed? ii. What are the factors that put up to spelling errors in advertising sign board? ii. What is the impact of spelling errors to the readers? iv. Which firmaments are usually having spelling errors in their ad signs? (business or informative) v. Which sectors of the advertising sign board that have spelling errors are most touch? vi. How is the best way to nullify spelling errors in advertising signs? 1. 4 Significance of the study Sometimes, the violate usage of language will cause different meaning for something. Somehow, nowadays, people are shaped by the foreign language, mother-tongue language, broken language, and other that cause the rail at of advertising.Advertisements language usage is important because it is going to be a dickhead to remind or inform the others about certain information. A persecute use of language in advertizement sign board will cause troublesome to the reader or user in wrong of discovering. 1. 5 Limitations of study The important scope of the study will be the educatee of UTHM. We choosing 20 answerings for engineering domain of a function and 20 answerents form Non-engineering filed. Initially, we will set the hotspot place like library, food court, bus stop, and etcetera. We are going to use questionnaire to collect data.The main constraint will be how to approach the students for them to spend time bind alonging our questionnaire. Meanwhile, we as well face problem of time management for going to the hotspot places in UTHM. Besides that is also having limitation of getting the field of study cause we need find 20 respondents for engineering field and 20 respondents form Non-engineering filed to fulfills the task. 1. 6 interpretation of terms The main concept of our research is to identify the suitability of the usage of language in advertizement or sign board.This concept has been proposed referable to too many conf use, annoying, and funny word or arrangement in all over the world. Our research has been decided due to the important of the advertizing and sign board. This is because of the wrong use of language to express something will be different for the original meaning and very confusing. In our proposal, we are using some abbreviation. They are as follows a. UTHM University of Tun Hussein Onn Malaysia b. FKEE The Faculty of Electrical and Electronics design c. FSKTM Faculty of Computer Science and Information engine room d.FPTPK Faculty of Technology Management and Business 2. 0 Literature Review recite skill is a very important tool especially in concurrence with writing. As Croft (1993) states the barely possible uprightification for eruditeness to spell is that sinless spelling is inevitable for effective writing. A misspelled word will speedily take the mind of the reader away from the meaning of the message. Spelling is necessary for good communication too. Ky te (2001) look ford the causes of common spelling errors. These included carelessness, mispronunciation, phonrtic errors, homonym confusion and hired hand errors.Because of the citizen of our country, there are many dialect. The Pronunciation of a given word whitethorn vary widely while the spelling is the aforesaid(prenominal). Mother tongue interference is cause of spelling error. Wilkins observes When learning a foreign language an single(a) already knows his mother tongue, and it is this which he attempts to transfer. The transfer may canvass to be justified because the structure of the deuce languages is similar in that skid we get positive transfer or facilitation or it may prove insupportable because the structure of the two languages are different in that case we get negative transfer or interference. (Wilkins, 1999) English spelling has traditionally been difficult for those who inculcate it as well as those who must learn it (Johnston, 2000). Lack of simplisti c one-to-one letter/sound correspondences in words and apparent exceptions to spelling rules contribute to spelling errors. Due to the complexity of the task, it cannot be assumed that students will absorb good spelling practices without explicit instruction (Gentry, 2001). The spelling of words in the English language is difficult for even the most star topology students.In addition, students must be able to see an advantage to learning Standard English in order to develop a rely to spell correctly. Though spelling may be difficult, it need not be dull. It is, indeed, by no means the least interesting instalment in the structure of our rich, living, and complex language (Vallins as cited in Johnstone, 2001). Spelling errors provide a visual representation for students, processing of linguistic information as well as their knowledge of English ortho graphy . (Henry, 2003) Chiang T. H. (1981) and Chiang P. J. (1993) explore the errors in Chinese college and senior high school stud ent English compositions.They points out three prominent features in the error of vowel replacing first, errors often occurs in non-stressed syllables second, the substitute letter(s) and the target letter(s) are often sound out the same or similarly last, a target letter may be replaced by its phonetic symbol. They explores the errors through the data from a vocabulary translation test. In this test, students are asked to translate Chinese words into English equivalents. They find five types of spelling errors (1) substitution (one or more letters are substituted with others, e. g. rabbit/ ribbit, present/prasent), (2) omission (one or more letters are missing from the target words, e. g. bigger/biger, August/Augst), (3) successor (one or more letters are misplaced, e. g. minute/miunte, first/frist), (4) addition (extra letter is added to the target word, e. g. October/Octorber, pencil/pencial, bench/beanch), and (5) combination of the above. One of the most applicable solution to ward off spelling error in advert is proofreading. Proofreading is a highly complex process, it is a process of inspection. It involves more than just reading text. In proofreading, the reader must be trained to look consciously at what he would normally need to ignorefeatures of the cypher itself (Shaughnessy, 2003). Proofreading involves looking closely at orthographic structures in words and using morphological information to check their correct usage. This is a highly unquestionable skill. The purpose of this literature review is to study the causes of spelling errors, not appendly at the advertizing area but also spelling errors in writing documents and so forth. Within this review, I argue that spelling is important to the development of written language skills.This has implications for academic performance in class areas that rely on written language for assessment purposes. Students who have poor spelling skills often limit the quantity and quality of their written language in an effort to minimise errors. Because of this, they may judge themselves, and be judged by others to be less capable than they really are, in the area of language expression (Moseley, 1993). 3. 0 Methodology 3. 1 Sample The report is aimed at student of engineering student and non-engineering student (undergraduate) who study in UITHM.We have completed the data collection through questionnaire distributed to UTHM students, mainly divided to two groups. First group is engineering students (FKEE, FKMP, FKAAS) and the other is non engineering students (FTMM, FPTPK, FSSM). We have hoard 40 samples of respond from this two groups, to each one 20 respectively. 3. 2 entropy Collection We have gathered the data needed by employing observation. note is done to monitor the errors of spelling in advertisement in the nighest area. It is also conducted to have wider understanding on whats going on from taught material point of view.The observation done some(prenominal) times b efore finally we found an imprecise answer to what we were seeking for. That were the factors and the impact of spelling errors in advertisement. Participant observation is regarded in the best position to collect data about the observable features of the most effective solution to avoid spelling errors. The students will be investigated during the gap time between classes. It will be carried on in the hotspot area around UTHM. 3. 3 Data analysis As the result of the observation, the first manner, the data would be analyzed by firstly comparing the data collected from each student.It have been done with the focus of evaluation of the material given in its role to evaluate what the effect of spelling error in advertisement . Then it would be classified into some(prenominal) categories which are constructed into more doctrinal arrangement of each After that, as the result of the each answer calculation, the researcher will transform it to helping. The data will be shared in the fo rm of tables and graps. 3. 4 Instrument The instruments refer to the method utilize in testing our hypothesis or answering our researched question. The instrument that we used is a survey in the form of questionnaire.We created the questionnaire based on our argument of problem and hypothesis. Then we gave the questionnaire to the students and ask them to answer. After that, we collected our questionnaire and analyzed our data. From the questionnaire, we had different opinion from respondents. Besides that, we also searched internet to get more information about this task . 3. 5 Research Procedure SELECT THE outstrip TOPIC BRAINSTORM FOR TOPIC FORM A GROUP endurance OF REPORT ANALYZE THE DATA COLLECT THE QUESTIONNAIRE FORM QUESTIONNAIRE RESEARCH cope THE QUESTIONNAIRE Firstly, we are divided into several(prenominal) groups by our own choice.Secondly, we have conducted the first meeting for brainstorming ideas to find the right content. Only after several meeting, we found the most suitable topic which is Spelling errors in advertisement. Thirdly, we started the research by finding more information about our topic from the internet. To assist our data findings, we have made some questionnaires that are following distributed to the respective samples. Next, we have collected the data in the questionnaires and divided them into several specialized groups to make it clearer for analysing. 4. 0 Data AnalysisThe touchstone graph states the spot of respondents answering the questionnaires distributed according to gender and section of study which are non-engineering and engineering students. Among the non-engineering students, the female students are the major respondents and same goes to the engineering students. The bar graph compares the number of respondents who have and have not seen or read billboards or signage with spelling errors on it. It seems that most of the respondents from engineering courses have seen some. enchantment lone(prenominal) six respondents from the non-engineering course say that they have never seen it in live.Factors of spelling errors in advertisement according to the students point of view. Factors plan Non-engineering Influenced by mother-tongue language. 10 10 No careful circumstance on advertising messages that they want. 11 13 The person making billboards or signage sometimes is not expert in English. 8 7 Others 2 2 word of honor This statement or question was introduced to collect the point of view of students about the factors of spelling error in advertisement. Our respondent consisted of two groups of students, which is from engineering field and non-engineering field.Respondent can choose one or more factors in the question or choose others if they consider the spelling error of advertisement is caused by other factors. According to the data distribution, the main factor of spelling error in advertisement is caused by no careful consideration on advertising messages that they want. This recorded a highest percentage of 35. 48 in engineering students and 40. 63% in non-engineering students. On the other hand, both 10 votes from two different fields of students that suggested the spelling error in advertisement was influenced by mother tongue language.The data recorded a total of 31 votes from engineering students and 32 votes from non-engineering students respectively. This is an important factor that leads to the spelling error because the respondent is from multi-racial and have their own mother tongue language. Next, the person making billboards or signage sometimes is not expert in English also stands a high percentage. 25. 81% engineering students and 21. 88% non-engineering students support this factor of causing spelling error. Last but not least, both 2 votes from two field of students on others factor that caused this phenomenon to happen.In conclusion, there are many factors that caused this phenomenon to arise and we cannot conclude solely single factor that lead to this problem. The data collected also fancyn a quite equal percentage from each factor and this has proven the spelling error is caused by several factors. Table 4 Sector of ( juicy or non profitable) that are often has spelling error in their advertisement. Students Sector of advertisement Non profitable (informative) Profitable (business) applied science 13 7 Non engineering 16 4The bar chart shows the sector of advertisement(profitable or non-profitable) that often has spelling error in their advertisement. 80% of applied science student show it is from non-profitable sector while 20% show it is from profitable sector. For non-engineering students, 65% show it is from non-profitable sector while 35% show it is from profitable sector. The result from engineering and non-engineering students close same for question which sector of (profitable or non profitable) that are often has spelling error in their advertisement.They hold that profitable sector are ofte n has spelling error in their advertisement. Table 5 Understanding Level of The Students On Advertisement Containing Spelling Errors. Students Understanding Level of The Students On Advertisement Containing Spelling Errors. Yes No Engineering 19 1 Non engineering 15 5 The bar chart shows the understanding direct of the students on advertisement containing spelling errors. 95% of Engineering student stated that they understand the real message that the ads even if the advertisement has spelling error while 5% stated that they do not understand the ads .For non-engineering students, 75% of non-Engineering student stated that they understand the real message that the ads even if the advertisement has spelling error while 25% stated that they do not understand the ads. The result from engineering and non-engineering student roughly same for understanding level of the students on advertisement containing spelling errors. They agree that they still can understand the real message th at the ads even if the advertisement has spelling error. Table 6 Sector of advertisement (profitable or non profitable) that most affect by spelling error in the advertising. 1-no influence 2-partially influence 3-strongly influence) Students Level of Influence Non-profitable (informative) advertisement Profitable (business) advertisement 1 2 3 1 2 3 Engineering 6 8 7 7 4 10 Non engineering 4 1 9 9 5 12 Discussion From the data, we found that most of our respondent said that profitable (business) advertisement are most affected by the spelling error in their advertising. This represents 62. 37% of our entire respondent vote. From this 62. 37%, 44. 83% are represented by the non- engineering students respondent.While the rest are from the engineering students respondent. From 62. 37% that said profitable (business) advertisement are most affected by the spelling error, 37. 93% of them put level 3 which level 3 is represent strongly influence. Only 44. 83% of our respondents said that non-profitable (informative) advertisement are most affected by the spelling error. The difference is almost 20%. From the analysis made, we can assume that most respondents said that profitable (business) advertisement are the most affected by spelling errors in their advertising because it involves the profitability of the business.Compares to non-profitable (informative) advertisement, even the message cannot be conveyed successfully it will not cause loss in investment like business. Students doctrine About The Effect Of Spelling Error In Advertisement To The Business. As we observe the figure above, we can know the students opinion about the effect of spelling error in advertisement to the business. If we look it more detail and deeply, he percentage of students who agree with the statement above is nearly same which is about 37. 5% -42. 5% which is from the engineering and non-engineering students.Other than that, the number of students who are not agree with the statem ent is a small amount only which is only 20% which is from the engineering and non-engineering students. Besides that, the students who agree with the statement by saying yes for the respective question is actually they might do not understand the message or not confident with the advertisement where it happens in the unremarkable brio in the aspect of business world whereas, the number the students who arent agree with the statement by saying no is toilsome to mean that the advertisement is not affected, they still can understand the message.Besides, they are trying to mean that the spelling error is easy to fixed and write out and lastly they can be presented as a creative thinker. What do you think is the most suitable applicable solution to avoid spelling error in advertisement? * Use software, spell hold back to check your word * Proof read before advertise (go through experience of inspection) * Native speaker (fluent in English) who guides to prevent bad translation fr aming 8 Table 8 Students Software checking Undergo process of inspection Native speaker Other Engineering Students 8 12 0 0Non-Engineering Students 9 7 3 1 Total 17 19 3 1 Discussion The data obtain by questionnaire method. 20 respondents for engineering student and 20 respondents for Non-engineering student. From the table, we can see intelligibly that the proof read before advertise having the highest rate of choice that is 19 out of 40 respondents. After that follows by use software, spell checker to check your word with 17 respondents choice. Then is the native speaker with only 3 respondents choice. They a respondent give respond other which state that check carefully first.According to the analysis, we can make hypothesis that engineering student do not face problem of native speaker. Besides that, we also can predict that allow process of inspection is more effective way to solve the problem. 5. 0 Conclusion In a nutshell, the research of this project had been done sudden ly and we able to achieve all the intentions of the study. First of all, we would like to explain the main objective of the study which is to investigate the factors of spelling errors in advertisement.In this view of opinion, we can observe the research from the questionnaires which given to the engineering and non-engineering students for the purpose of this study which is the factors of spelling error in an advertisement wise. Secondly, we move to the next quality of this study which is to discover the impact of spelling errors in an advertisement. By referring to this statement, we can say that the impacts are wrong information will be delivers to the readers and could create some confusion among the messages and fail to attract attention from the readers.Thirdly, adding with the next objective of this study which is to find the most effective solution to avoid spelling errors. If we look deeply and open our eyes and mind frankly, we can get to the meaning of tis statement whic h can be said this is another pick method to deliver certain message to the readers correctly and accordingly, besides that can be said that by doing or creating some effective method to avoid much(prenominal)(prenominal)(prenominal) mistakes is to reduce the popularity of people getting confuse of some advertisement.Finally, I would like to combine this and try to compare in our daily life things, there are advantages and disadvantages whenever and whatever we do in our life time journey. Thus, what Im is trying to is we as a improve community should concern and aware about this problem and prevent this thing to stay on and destroy our future generations language and their capability in the reading and grammar usage wise . We should do and pit towards this problem in a big group and not depending someone ,its like we are saving and do not want the fitting grammar usage to be extinct fully.Suggestion There are many ways to overcome or prevent this type of problem to be continue d or occurred in the publics or medias. One of the way is by checking the advertisement before it shows to the public and there should be an checking errors team such as Quality Control(QC) team in any company projects work, such as the flow of the pattern and stages of grammar checking. Besides that, if let say there is an error in the advertisement which already showed or advertise, immediately change it through in another alternative way which we can say as a back up way to overcome such problem.Lastly, we as a creative thinking person should able to understand the purpose of an advertisement and try ourselves to correct it if there is any error in an advertisement such as erased such error occurred advertisement and change it to the proper sentence. 6. 0 Reference Chapter 2. 0 UW-Madison Writing Centre. (2009) authors Handbook http//writing. wisc. edu/Handbook/index. html. The University of Wisconsin-Madison. Retrieved 11 Dec, 2011 Seymour, P. (1997). Foundations of orthographi c development. In C. A. Perfetti, L. Rieben, & M.Fayol (Eds. ), acquire to Spell. Research, theory and practice across languages (pp. 319-338). NJ Lawrence Erlbaum Asociates. Sloboda, J. A. (1980). Visual imagery and individual differences in spelling. In U. Frith (Ed. ), Cognitive processes in spelling (pp. 231-250). London academic Press Inc. Ltd. Beck, I. L. (2006). Making sense of phonics The hows and whys. advanced York The Guilford Press. Bertucci, C. , Hook, P. , Macaruso, P. , & Bickley, C. (2003). Vowel perception and fruit in adolescents with reading disabilities.Annals of Dyslexia, 53, 174-197. Birsh, J. R. (Ed. ). (1999). Multisensory teaching of basic language skills. New York Paul H. Brookes. Chapter 3. 0 McNeil, P. & Chapman, S. (2005) Research Methods. 3rd Ed. Routledge Oxon Chapter 4. 0 Gillhooly, V. (2008) Business English-Charts, Graphs & Diagrams. Learnwell Oy Website www. thelanguage. com. Retrieved 12 Dec, 2011 Caprette, D. (Aug 2007) Writing about Graphs. R ice University. Website http//www. ruf. rice. edu/bioslabs/tools/report/reportform. html. Retrieved 16 Dec,2011